Danish Royal Visit to Italy


6 - 8 November 2018

Food & Beverage - Italy Leads

The food and beverages sector focus will be on current trends in Italian food consumption – e.g.  organic products, less food waste but also the traditional preference for quality products – and new concepts within food and beverage retail.


Italy’s agri-food market – current trends

In 2014, Italy was the world’s eighth-largest importer of agri-food- and seafood products, and Italy is still a large net importer of food. Denmark has significant food exports to Italy, yet Denmark is not among the top ten supplier countries of agri-food and seafood products to Italy. Hence, there are good opportunities for increased market shares through innovation and market differentiation.

Current consumer trends in Italy point at preferences for clean and healthy products, traceability of production and food of high quality. Likewise, sale of organic products in Italy has exponentially increased in the last 10-15 years, and especially food products labelled Non-GMO, No-antibiotics, Gluten Free and Natural are in high demand.


New values and demographics equals new market opportunities

In 1986, the Italian food and wine journalist Carlo Petrini founded the Slow Food movement in opposition to fast food companies eroding Italy's ancient culinary culture. The Slow Food Movement strives to preserve traditional and regional cuisine and encourages consumption of local produce. Since 1993, the movement has collaborated with teachers in schools to educate children on the importance of food products as a part of a society’s culture.

New Nordic Food’s manifesto for the new Nordic kitchen shares many values with the Slow food movement. Among them is the principle to reduce  food waste and a focus to educate the next generation about healthy and better food and living. The shared values between the two movements thus opens up for new market opportunities between the Italian and Danish food- and agricultural sectors.

Doing more with less

Danish production of agricultural products has grown steadily over the years, and Denmark produces three times more food than its 5.6 million inhabitants consume. As a small country with a very intensive agricultural production, decoupling agricultural production and environmental impact is of utmost importance. The Danish food and agricultural industry has one of the most efficient and highly developed productions in the world, and Denmark is a world leader in sustainable-, green- and intensive food production. Denmark also has a long tradition of providing products of excellent quality while meeting food safety standards and upholding a sustainable production. The sector has decreased its overall environmental impact by reducing water consumption, greenhouse gasses, nitrogen and phosphorus surplus as well as ammonia loss.


Food leads on top 10 Danish exports to Italy

In 2017, Denmark's export to Italy amounted to EUR 2.3 billion or 2.3% of its overall exports. Denmark is a net exporter of food and agricultural products, and export to Italy primarily consists of pork, dairy, seafood, ingredients and enzymes.

1. Fish: EUR 327.4 million
2. Machinery: EUR 296.8 million
3. Meat: EUR 253.7 million
4. Electronic equipment: EUR 130 million
5. Pharmaceuticals: EUR 111.7 million 
6. Medical, technical equipment: EUR 93.7 million
7. Clothing (not knit or crochet): EUR 88.5 million
8. Vehicles: EUR 74.6 million
9. Knit or crochet clothing: EUR 72.2 million
10. Beverages: EUR 68.2 million